As exemplified by the dress worn here, Yumi Kim pieces are like a wearable piece of art. Aside from gorgeous colors, eye-catching prints, and standout silhouettes, the line is also known for its surprisingly accessible price points.
That empowerment matters to me in all areas of our business, and I am proud to have created a company that is owned and run by women. To wear Yumi Kim is to stand out, to view life as a colorful journey, and to be your own exciting and beautiful self.
She got her start in New York when she opened a clothing boutique in the West Village. After adopting her Yorkshire Terrier, Yumi which the brand is named after , she started designing clothes under the Yumi Kim brand.
As part of its social media marketing campaign, the brand is also inspiring their customers to express their unique beauty by uploading photos wearing the pieces and tagging the hashtag YKMyWay. To inspire you to learn more about the Yumi Kim line and to discover this breathtaking collection, below are a few of my favorite current pieces from the brand.
Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. November 3, October 27, October 21, October 19, October 15, They gave me inspiration. Every piece has a story to tell. Coveted for its sunny color combinations and array of florals, the brand reflects the unique experiences that have shaped my life. I continue to surround myself with strong, bold women who help me grow and evolve my business.
And I wake up every day to create designs that inspire you to have an adventure of your own. Whether you are a new customer or have shopped with us before, please update your information by clicking 'create an account'. Don't worry, your order history will still be there. Desktop search field. And that's what I want people to feel—like they don't have to rush to leave.
I thought it would be a good time to cater to my uptown girl, because I always look at the brand as being very uptown and downtown. I wanted to expose the brand to not just the downtown girl. I wanted to see the uptown girl: What is she like?
How does she dress? And that's all I ever wanted—one store uptown and one store downtown. I think that helps us see a lot and allows us to grow as a brand. It's a bigger space, so we're allowed to carry more items up there—a lot more home goods.
I like to have an arrangement of different things when you walk into a store, like a specialty boutique. And consumers [there] are a little bit more conservative. A lot of our girls are either stay-at-home moms or professional women, so their main concern is, "Can I wear this from day to night? It's because I spend a lot of time in the stores. The best way to learn from your customer is actually spending time as a salesperson, and so a lot of the time I don't let people know I'm the designer or the owner.
It's really good to be in the shop and get real-life feedback from your customers, like, "This would be so cool if it was a maxi dress, or had sleeves to it. You get noticed when you walk in the room with color or print.
There's just something about a floral dress, or a printed dress, or a color—you just automatically come to life, and I think people respond to that. They gravitate toward color and print and that's why I always naturally gravitated toward that. It's also cultural—my background is Vietnamese, and I grew up around my relatives all wearing prints and color. If you ever go to Vietnam, you're going to notice that almost every single woman is wearing prints. We carry a lot of shoes from Dolce Vita.
I also bring in a lot of jewelry from India. While I was there, I met some amazing artists that make great beaded bags. The assortment goes back to the girl who's wearing the Yumi Kim outfit.
A lot of people don't realize that in the past five or six years, silk has gone up, cotton has gone up, all these prices have gone up, and we really try and keep our prices as close as possible to what they were when we first started. That's really important to me, because it's aligned with our customers being loyal to us, and being loyal back to our customers and understanding their needs. Right now, I'm obsessed with beading.
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